Paul R. Cassiday, Jr.
Data@Work - President
Economic & Market Data Analyst

Providing landowners, developers and financiers with quantitative and qualitative data and analysis relative to housing development. Analyzing investments relative to risks and benefits. Expert in sales and pricing trends, future and past (35 year data base) in rental and residential data, for primary, secondary and affordable housing (including high-end condos and rural ag estates). Consulting in feasibility analysis, pro-forma preparation, design and plan analysis, EIS reports, investment advice, long-range supply and demand forecasting, expert witness. Cognizant of current political, regulatory, infrastructure costs and requirements.

Ricky Cassiday of Data@Work has developed the most functional database of real estate transactions for analyzing the residential market across the state of Hawaii. The data draws upon both public and private

data sources and goes back to 1985, covering 2 major market cycles. It includes all islands and all resort and residential property types, including leasehold. He has produced numerous types of studies (project feasibility, pricing programs, ab- sorption projections, marketing strategy, product development, market entry and positioning) as well as long-term demand forecasts and models for specific markets and master planned develop- ments. His work has helped to inform every major Hawaiian developer, financing institution, residen-

tial design firms, most landowners and construction companies.  He has been a featured public speaker at the Hawaii Developerís Council, the ULI Hawaii Chapter, the Society of Corporate Planners, Hawaii State Association of Counties, the Hawaii Association of Mortgage Brokers, the BIA Hawaii chapter, Association of Realtors for all the islands, numerous private groups, and the MBA Income Property, Investment Committee. He has been quoted in the Wall Street Journal, New York Times, San Francisco Chronicle, and Inman News.


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